Agree on shared goals with your agency. Define a good lead and check tracking...

https://zoeyscoolthoughtss.bearsfanteamshop.com/how-do-agencies-decide-budget-allocation-across-campaigns

Agree on shared goals with your agency. Define a good lead and check tracking before spend grows. Review lead quality together. Run structured tests on ads and pages, change things at a time, and put budget behind work that brings leads your team can use.