Buyers are overwhelmed by options and skeptical of polished marketing, so...

https://lilysbestblog.theburnward.com/why-do-i-read-reviews-during-my-commute-the-anatomy-of-the-modern-micro-moment

Buyers are overwhelmed by options and skeptical of polished marketing, so they’re doing their homework before clicking buy. They’re checking reviews on their phones while on the go and comparing prices in seconds