Dealing with inaccurate or damaging search results is often a matter of...

https://research-wiki.win/index.php/Why_Is_One_Negative_Link_Hurting_My_Leads_So_Much%3F

Dealing with inaccurate or damaging search results is often a matter of technical cleanup. A common approach is suppression where we push down negative links by building high-quality, positive content that ranks higher