Local search rankings rely on Google trusting your business data. When your NAP...

https://www.jasminedirectory.com/blog/how-to-manage-your-business-directory-and-citation-reputation-for-maximum-local-visibility/

Local search rankings rely on Google trusting your business data. When your NAP consistency—Name, Address, and Phone number—is identical across every directory, you signal to search engines that you are a reliable, established entity