Negative search results can damage your brand credibility and bottom line. A...

https://www.scribd.com/document/1016702910/Can-You-Really-Delete-a-Bad-Google-Result-or-Just-Hide-It-152534

Negative search results can damage your brand credibility and bottom line. A common strategy is suppression, which involves building and promoting positive assets to push outdated or irrelevant content off the first page of search results