Ranking for Broad Roofing Phrases That Attract Researchers, Not Immediate Buyers
https://www.primary-bookmarks.win/how-a-650k-roofing-crew-stopped-chasing-storms-and-built-a-predictable-pipeline-from-google-search
If your roofing business is chasing broad queries like "how long does a metal roof last" or "roofing ventilation explained," you're intentionally targeting researchers rather than ready-to-buy homeowners