Service Area Business vs Traditional Business Listings on Google: Which Is Best?

https://medium.com/@terryhutchins/i-found-the-best-way-to-get-my-business-on-top-of-google-search-for-free-f3a7a3230b07

If you do local SEO long enough, you end up arguing with Google about one thing: intent. More specifically, whose intent gets served by the listing format you choose