Traditional rank tracking is dead because it misses the messy reality of AI...

https://iris-wiki.win/index.php/What_Are_the_Top_Reasons_Enterprise_SEO_Content_Stops_Performing_in_Europe%3F

Traditional rank tracking is dead because it misses the messy reality of AI Overviews. We’re seeing a 30% drop in organic CTR across Europe as search becomes a zero-click experience. Agencies can't just send static reports anymore