Traditional rank tracking is dead. With AI Overviews causing a 30% CTR drop...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Traditional rank tracking is dead. With AI Overviews causing a 30% CTR drop across EU markets, obsessing over blue links is a waste of time. Enterprise teams are moving to AI visibility tracking to account for zero-click searches