Treat ecommerce marketing as one connected system, not a stack of campaigns....

https://milosmasterperspectives.trexgame.net/how-to-decide-whether-to-pull-back-on-a-channel-that-looks-good-on-paper

Treat ecommerce marketing as one connected system, not a stack of campaigns. See how to link acquisition, conversion, and retention, track CAC alongside AOV and repeat purchase rate, and use WhatsApp or Slack connections to keep teams aligned.