Trying to bury bad press by pushing it to page two just doesn't work long-term....

https://www.random-bookmarks.win/when-a-damaging-story-stays-online-it-stays-a-threat-suppression-works-by

Trying to bury bad press by pushing it to page two just doesn't work long-term. Search engines are smarter than that, and a persistent link remains a ticking time bomb for your reputation