What the Heck Is UK grain free equine feed?

http://business.sherbrookerecord.com/sherbrookerecord/article/abnewswire-2026-7-24-with-half-of-britains-horses-overweight-bifid-launches-grain-free-low-sugar-feed-for-the-nations-good-doers/

Gentle horse feed for sensitive stomachs, designed to support digestive comfort, hindgut health and better nutrient absorption. A reduced-starch fiber-rich formula with naturally sourced ingredients to help maintain steady digestion and overall wellbeing.