When a negative review or post appears, your immediate reaction dictates your...

https://mill-wiki.win/index.php/How_do_I_respond_to_harmful_content_when_I_don%E2%80%99t_have_a_PR_team%3F

When a negative review or post appears, your immediate reaction dictates your reputation. Don't panic or escalate the situation; instead, use a measured approach to protect your trust and bottom line