When your reputation is messy, your demand gen budget goes to waste. If a...

https://kilo-wiki.win/index.php/How_to_Measure_Reputation_Impact_Without_Falling_for_Vanity_Metrics

When your reputation is messy, your demand gen budget goes to waste. If a prospect searches your brand and finds stale reviews or silence on LinkedIn, they lose trust before your SDRs even pick up the phone