Why are canned RTD cocktails like vodka sodas popping up right next to craft...

https://smoothdecorator.com/how-do-i-explain-rtds-to-someone-who-thinks-they-are-just-seltzers/

Why are canned RTD cocktails like vodka sodas popping up right next to craft beer on shelves? It’s all about convenience and vibe. Picture grabbing a cold, crisp canned margarita for your backyard BBQ instead of fiddling with mixers and shakers