Why Middle-Market PE Leaders Struggle with CRM Implementation and Adoption

https://www.generate-bookmark.win/how-a-12m-b2b-saas-company-lost-deals-and-clarity-to-manual-crm-practices

Managing Directors, Partners, and COOs at private equity firms with $100M to $5B in assets under management are under constant pressure to wring more value from relationships, speed up deal flow, and tighten portfolio oversight