Why signing multi-year retail leases for CBD before market testing is one of the riskiest moves you can make

https://dlf-ne.org/when-a-project-team-needed-a-base-in-singapore-cbd-jings-six-month-sprint/

Why many CBD entrepreneurs sign long leases before the market proves itself When a retail storefront looks great and the landlord is offering a "special" on three-year terms, it feels like proof that your brand has arrived