Why tech startups and art studios struggle with seasonal staff swings Seasonal demand is a fact of life for many small firms. Tech teams ramp up for product launches and demo seasons
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1. Look, I’ve been pouring budget into video ads for six months, but my ROI still isn’t clear—anyone else struggling to nail down attribution? Would love to hear what analytics tools you’re using to get a better read on performance. 2
There was a moment not long ago when a small Australian craft brewery published a seven-minute film about its founders, a near-disaster that almost shut them down, and how the local community helped save the business
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How County Extension Offices Reach Millions With Free Expert Help The data suggests that extension services are not relics of the past
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1. Look, we jumped into video marketing last quarter, and while views went up 40%, our actual lead conversion only nudged by 5%. Anyone else seeing a disconnect like this? Would love to hear what tools or strategies helped you tighten that ROI. 2
Most businesses still think of advertising as a line item in the budget: a one-off cost to create an eye-catching ad, then pay to push it out